Music brings value to a brand in three ways: identity engagement, currency. Specifically, using music to establish an emotional connection with your brand, increases your brand recognition, creates excitement and buzz beyond your brand’s core products and services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that your brand needs to win the war for attention and develop a genuine connection with your consumers. When used correctly, music not only creates loyalty, but true advocacy.
Your brand increasingly need to stand out in a cluttered world and music is one of the best ways to resonate with your customers. As for the role music can play – a song choice can reinforce the particular message your brand is trying to convey and demonstrate your brand’s personality.
Music helps your brand to form an emotional connection with your target audience in a unique way, in that it affects a wider audience than most other forms of artistic expression. With so much competition for attention, your brand can’t afford not to use every tool in your shed, especially one as emotive as music.